Built by an operator. Run like your search depends on it.
TRYSTUM was founded on a simple premise: the best sourcing comes from people who have actually done the hiring, run the campaigns, and built the teams themselves.
Gary Hall — Founder
Gary Hall is a serial entrepreneur and senior digital marketing executive whose 20-plus-year career bridges Silicon Beach startups, Fortune 500 brands, and the AI frontier. He built TRYSTUM to bring executive-grade rigor to talent sourcing in the verticals he has operated in personally: supply chain & logistics, AI technology, and AI-driven marketing.
On the logistics side, Gary is president and co-founder of a specialized logistics recruiting and partnerships firm, where he has spent years placing forwarding, brokerage, and supply chain talent — the foundation of TRYSTUM's 4-point vetting standard and its freight-fluent screening.
On the marketing side, he served as VP of Marketing at MyLife.com, where he managed a $20M+ annual advertising budget, and held senior growth leadership roles at Dun & Bradstreet Credibility and Reunion.com. He was mentored by legendary direct-response marketer Jay Abraham — the lens he applies when vetting every AI marketing candidate.
On the AI side, Gary is co-founder and chief growth officer of an AI-native logistics technology platform and has developed a proprietary suite of AI products spanning conversational AI, sales enablement, and AI-driven advertising. He knows the difference between a candidate who ships AI and one who talks about it — because he ships it himself.
He serves on the board of publicly traded Digital Town, began his career in investment banking, and is based in Los Angeles, California.
Career at a glance
- 20+ years in digital marketing, recruiting & executive leadership
- $20M+ advertising budget managed as VP Marketing, MyLife.com
- President & co-founder, specialized logistics recruiting firm
- Co-founder & CGO, AI-native logistics technology platform
- Senior growth roles: Dun & Bradstreet Credibility, Reunion.com
- Board member, publicly traded Digital Town
- Proprietary AI product suite: conversational AI, sales enablement, AI advertising
- Mentored by direct-response legend Jay Abraham
Why it matters for your search
Most recruiters have never run the function they recruit for. Gary has carried the ad budget, built the pipeline, and shipped the AI product — so every TRYSTUM shortlist is screened by someone who knows what great actually looks like.
Work with someone who's done the job.
Tell us the role — supply chain, AI engineering, or AI marketing — and get a shortlist screened by an operator.
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